A redesign of the Teams.gg matchmaking experience, rethinking gamer profiles, navigation, and accessibility so players connect with compatible teammates faster.

A shared design system and redesigned core workflows that prepared three property SaaS products to become one platform.

DZRT is a Badael brand in Saudi Arabia, in a category where advertising is restricted. I worked with Badael through Bejo in two phases: first the brand and merchandise programme, then, in 2026, an external insights programme to inform the next round of commercial decisions.

A secure digital identity platform letting NHS staff move between organisations through verified credentials, built to NHS Design Standards and WCAG 2.1 AA.

End-to-end design for a native booking app and eCommerce platform, shipped across versioned releases with a quality protocol that held as velocity rose.

A visual and strategic framework that turned a government-approved master plan into investor frameworks and technical blueprints across ten smart city domains.

Customer journey architecture across digital and physical touchpoints for STC Kuwait's Customer Experience Centre, in bilingual Arabic and English.