A redesign of the Teams.gg matchmaking experience, rethinking gamer profiles, navigation, and accessibility so players connect with compatible teammates faster.

UX and UI across three SaaS products, plus a cross-product design system supporting Homesearch's move to a unified standalone platform.

Brand positioning, visual strategy, and tiered product architecture for a smoke-free lifestyle merchandise programme, designed inside a restricted advertising category.

A secure digital identity platform letting NHS staff move between organisations through verified credentials, built to NHS Design Standards and WCAG 2.1 AA.

End-to-end design for a native booking app and eCommerce platform, shipped across versioned releases with a quality protocol that held as velocity rose.

Shaping the future of Bahrain’s Digital Ecosystem. A visual and strategic framework translating a government-approved master plan across 10 Smart City domains.

Customer journey architecture across digital and physical touchpoints for STC Kuwait's Customer Experience Centre, in bilingual Arabic and English.